When it came time to renovate the hip 40 40 Club in New York, TPC was hired to provide FF&E purchasing services and execute the design of Jeffrey Beers at JBI.

The 40 40 club is an all-American sports bar and lounge owned by hip hop mogul Jay-Z and partner Juan Perez, and was created by the longtime friends as a venue for pure sports and entertainment in  an opulent lounge setting, providing a unique experience not found elsewhere. “I love sports and wanted to create an environment that is conducive to my lifestyle, while being able to watch the games at the same time,” said Jay-Z.

The 40/40 Club is named after one of baseball’s most prestigious achievements. A benchmark for power and speed, The 40/40 Club includes players who hit 40 home runs  and steal 40 bases in one season — only Barry Bonds  (1996), Alex Rodriguez (1998), Jose Canseco (1988) and the newest fourth member, Alfonso Soriano (2006) can call The 40/40 Club home. The four jerseys of these men grace an area of the lounge to honor their great accomplishment. “When we were thinking of a name, we wanted something exclusive — the 40/40 Club in baseball is as exclusive as it gets,” said Jay-Z.

“We tried to create a place that would be favorable  to both men and women, and we think we have found it with the combination of sports and an upscale hip lounge,” said owner Juan Perez.